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The choice of technology to optimize your sales and marketing efforts is often a tricky one. In a short time, HubSpot has become the most popular all-in-one platform for companies of all sizes worldwide. The reason? They've realized...

On Thursday, May 4, Navigators Client Director Peter Imhäuser participated in this year's edition of the Transport Industry Association Day to lecture on digital trends.

Web solutions are a natural and important ingredient in most communication assignments for us at Navigator. Not infrequently, they are the hub of brand-building and sales-driving activities, whether for global industrial companies or national...

Expensive. Difficult to measure. Need to prioritize other things. The objections to investing in marketing are unfortunately still numerous in a wide range of B2B companies. But is it really expensive or is it more expensive not to? Is it...

Every year, Navigator selects the best blog in a number of industries. The jury consists of the agency's digital strategists and copywriters, with extensive experience and knowledge of what it takes to create a...

If you're not visible, you don't exist, as the saying goes. But we dare say that if you're not on Google, you don't exist. According to the report Swedes and the Internet, 95% of Swedes now use Google search,...

Setting goals may sound simple, but it is often easier said than done. You need to choose a goal that is high enough, but also realistic. What fulfills this can be difficult to...

Hyper-pacing. Social psychological anxiety about the future. Constantly changing conditions. What was the future yesterday is the stone age today. In our increasingly fast-paced world, navigating businesses and building brands is not easy. Then you can...